#E19 – 7 LONG-LIVED MYTHS ABOUT INFLUENCER MARKETING

Influencer marketing is a relatively young channel that is constantly evolving, and this is most likely one of the reasons why there are so many misconceptions about the channel. But the fact is that the channel doesn’t look the same today as it did just a couple of years ago – and many old truths about influencer marketing as a marketing channel are therefore lingering around.

In this week’s episode, Sanna Ödmark and Frida Ekholm take a closer look at 7 long-lived myths about influencer marketing and once and for all debunk them with the truth.

We cover topics such as:

• How you make your influencer marketing collaborations trustworthy and credible
• Why a detailed brief is essential for every influencer collaboration
• The time and resources required for an influencer collaboration