#E30 – CONSUMER BEHAVIOURS ARE SHIFTING: HOW CAN RETAIL KEEP UP?

Kappahl was founded back in 1953 and is today one of Scandinavia’s largest fashion retailers with hundreds of stores and thousands of employees. During the pandemic, Kappahl was one of the few companies that managed to maintain roughly the same profitability, even with decreased sales – and the future looks bright.

In this week’s podcast episode, we got the chance to sit down and talk to the company’s CEO, Elisabeth Peregi, about how they managed to cope with the pandemic with such good bottom-line results, what she thinks it will take from retailers to stay competitive in the new retail landscape, and how brands need to adapt to changed consumer behaviours in order to stay relevant. You’ll also get to hear about the company’s ongoing transformation and expansion journey – how do you move a brand from the traditional retail scene to stay competitive and at the forefront also in the online space?

We’ll be talking about:

• How retail brands can stay competitive in the online space
• New consumer behaviours and how brands should adapt
• The company’s transformation journey