#E31 – 6 KEY THINGS TRADITIONAL RETAILERS SHOULD LEARN FROM DIGITAL NATIVE BRANDS

They are born digital and grow at a rapid pace, winning both market shares and the love of their target audience. Of course, we’re talking about digital native rockets! But what do CEO’s, CMO’s and investors at digital native brands have to say about their success? We have been doing the research for you!

In this podcast episode, Sanna and Frida are going to walk you through 6 key things that digital native brands do just right when it comes to connecting with their audience in the digital age. Things that more traditional brands should study and learn from, to keep up with the changing needs and wants of today’s consumers.

We’ll be talking about:

• How to elevate your traditional marketing strategies
• Why trust is key for todays and tomorrow’s consumers
• What a value-based approach to marketing means for brands and consumers/li>