#E39 – WHY MANY BRANDS GET BLACK FRIDAY WRONG (AND HOW TO DO IT RIGHT!)

Black Friday, Christmas and New Year’s all represent a critical revenue opportunity for retailers; ad spend will increase, social commerce strategies will receive rapid rollouts, and brands will turn to influencers to differentiate their brand in an ever more crowded marketplace. But the question is, why are so many brands missing the mark and how can your influencer strategy set you apart in this crowded marketplace?

In this week’s episode, Sanna Ödmark and Frida Ekholm are going to discuss the busiest shopping days of the year, why so many brands approach them wrong – and of course – give their best advice on how to change their strategies for the better!

We’ll also cover:

• Why the one-off ad has to go
• The two windows of opportunity for brands when these revenue goldmines come around (and which one we recommend!)
• Why building trust and relationships with your audience is key to succeed