#E48 – HOW MISSGUIDED USES INFLUENCER MARKETING TO BUILD A FASHION EMPIRE

In this episode, we are excited to share insights from one of the top players within the social media and influencer marketing landscape: Missguided. Vicky James, Missguided’s Head of Brand Marketing, reflects on how the fashion brand has become one of the UK’s most popular among Millennial and Gen Z shoppers.

Vicky James also discusses her view on brand-building in an evolving marketing landscape, and what it really means to build a brand in today’s world. We finish up with an enlightening discussion about Missguided’s approach to diversity and inclusivity.

We’ll cover:

• How Missguided attracts Millennials and Gen Z
• The role of influencer marketing at Missguided
• How Missguided measures their branding activities