Project Description
CASE STUDY:
INFLUENCER MARKETING IS AN INTEGRAL PART OF THE MEDIA MIX FOR GLOSSYBOX
CASE STUDY:
GLOSSYBOX
GLOSSYBOX MAKES INFLUENCER MARKETING AN INTEGRATED PART OF THE MEDIAMIX
GLOSSYBOX MAKES INFLUENCER MARKETING AN INTEGRATED PART OF THE MEDIAMIX
Glossybox is the world’s leading subscription service for beauty products. Once a month, you get a beauty treat sent to your doorstep with five surprise beauty products. In order to reach their target audience on three different markets, Glossybox teamed up with Cure Media. Download this case to read about the campaign strategy and how influencer marketing has become an integral part of the media mix for Glossybox.
Learn more about:
- The creative campaign strategy
- How relevant influencers on three different markets were identified and activated
- The campaign results