MARKETING CHANNEL CHOICE

“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” – Jim Stengel

WINNING CONSUMER TRUST AND LOYALTY IN THE DIGITAL AGE

The average western consumer is exposed to more than 3,000 commercial messages every day – how will you make sure your message gets noticed and remembered?

Not only do you need to know where your audience can be found, you also need to figure out how to balance your media mix between all the different channels at hand. Further to this, you’ll need a firm grasp on how your target audience prefers to be communicated with and what triggers them to perform desired actions.

CHOOSING THE RIGHT MARKETING CHANNELS

With audiences having access to and consuming a plethora of channels in their daily lives, brands must identify how to choose the right channels that will convert. Thankfully, we’ve written all about this so you can reach your target audience where they are.

READ THE ARTICLE

CHOOSING THE RIGHT MARKETING CHANNELS

With audiences having access to and consuming a plethora of channels in their daily lives, brands must identify how to choose the right channels that will convert. Thankfully, we’ve written all about this so you can reach your target audience where they are.

READ THE ARTICLE

NAVIGATING THROUGH THE JUNGLE OF MARKETING CHANNELS

As a marketer today, you have loads of different ways to reach your target audience. The media landscape is a jungle and there are a bunch of marketing channels to choose from. The challenge many of us face are: which channels will best help us achieve our goals and how do I find the right balance in the media mix?

To navigate through the jungle of marketing channels, it can help to use the “See Think Do” consumer journey as a framework to map some of the most common ones.

WINNING CUSTOMER TRUST WITH PEER-TO-PEER MARKETING

Nowadays, consumers trust other consumers more so than brands. This article goes through why Gen Z and millennials prefer peer-to-peer (P2P0 communications, as well as its benefits and how brands can make the most of P2P through the use of influencer marketing.

LEARN MORE

WINNING CUSTOMER TRUST WITH PEER-TO-PEER MARKETING

Nowadays, consumers trust other consumers more so than brands. This article goes through why Gen Z and millennials prefer peer-to-peer (P2P0 communications, as well as its benefits and how brands can make the most of P2P through the use of influencer marketing.

LEARN MORE