When we trust someone, we rely on his or her opinions, no matter what it is. That’s the foundation for the value of influencer marketing – and it’s getting increasingly important.

In this guide, we will take you through the important parts you need to know when collaborating with an influencer: what you need to prepare, the best way to monitor and evaluate results, and what pitfalls you should avoid for a successful campaign.

Learn more about:

• The importance of defining clear goals and target group
• How to find the right influencers
• Evaluation and follow-up
• How to invest wisely in influencer marketing

Blow them away!