Setting clear goals and KPI’s for your influencer marketing is necessary for various reasons – especially to be able to measure ROI on your efforts. In this guide, we have gathered some of the ratios you can use to measure ROI, and highlighted some factors that will help show results on your investment in a long-term perspective.

Learn more about:

• The two main ways to measure ROI
• Which KPI:s to look at (the most common ones)
• The value of a customer generated from Influencer Marketing
• The connection between a long-term perspective and the result

Good luck!