There are multiple ways to work with influencer marketing. Some brands do it successfully in-house, while others choose to collaborate with an agency. There are also brands that choose a middle way – i.e. take expert help on certain parts, such as for specific markets or products. What approach you choose depends on various factors.

In this guide, we help you determine which influencer marketing approach that is best for your business in order to succeed.

• How to choose the right influencers
• The tools you need to work with influencer marketing effectively in-house
• How much time and resources you need to allocate for your influencer marketing

Best of luck!