#E62 – THE STATE OF INFLUENCER MARKETING 2022: THE MARKETER’S EDITION

Earlier this spring we surveyed over 200 marketing decision-makers and 1,000 consumers to find out what influencer marketing really looks like in 2022…and whether it’s what your audiences actually want.

Long story short: not always.

Throughout our research we found clear evidence that brands and marketers aren’t always in sync with their target audience, employing tactics that run contrary to what consumers want.

But it’s not all bad news! In some areas, marketers were adopting savvy influencer marketing strategies to foster preference within their target audience and nurture their relationships online.

So where are they getting it right and where are they going wrong?

Tune in to find out:

• Just how many brands feel confident in their grasp on Gen Z
• Why many brands need to reassess how they approach influencer content
• What influencer marketing budgets will look over the year to come