Timestamps:

(00:00) Introduction
(01:17) How Matilda Djerf’s social media story began
(04:00) How they balance the influencer career with the needs of Djerf Avenue
(10:49) The tactics that helped Djerf Avenue grow so quickly
(13:32) Defining the Djerf Avenue brand
(14:44) How they perform in different regional markets
(19:00) Thoughts on influencer marketing
(21:19) Djerf Avenue’s take on sustainability and diversity
(25:07) Why they are a no-retouch brand
(27:32) Djerf Avenue’s secrets to success on TikTok
(30:00) How the #DjerfAveAngels came to be and how they take care of their community
(39:16) What’s next for Djerf Avenue?