#E74 – THE INFLUENCER MARKETING TECH FEATURES YOU NEED IN 2023 FT. BABAK FARAMARZIAN

Influencer marketing + machine learning = the way to get results? We know this equation might not be at the forefront of your strategy. But if that is the case then this episode is a must-listen!

We sat down with Cure Media’s Co-Founder and Head of Product Babak Faramarzian. Responsible for Cure Media’s unique, proprietary influencer marketing technology platform, Babak has a front row seat on how much of a difference the right tech can make to your performance in the channel. But how exactly does it work to bolster the effectiveness of fashion brands’ influencer marketing, especially when you’re already working at scale?

In 15 quick minutes, we’ll be looking at:

• Cure Media’s platform features from 2022, as well as what we’ll be launching in 2023
• 4 must-have elements to deliver effective influencer marketing
• How to be data-driven in 2022 vs 2023