#E81 – 5 INFLUENCER MARKETING TRENDS FOR 2023

Influencer marketing remains one of the most powerful marketing tools at your disposal, and in 2025, researchers estimate that the channel will reach another all time high. But the way that consumers want to experience influencer marketing is changing.

With investments soaring and the financial crisis placing greater pressure on the importance of a decent return, brands will need to keep up with these moving targets, adapting their strategies to placate and engage a restless audience and emerge on top.

In this episode, we’re presenting the 5 big influencer marketing trends for 2023.

We’ll be discussing:

• Why economy-conscious content will be a must
• How brands can approach influencer niches getting niche-r
• What 360° IGC is and why you should implement it