#E105 – HOW AI AND CHATGPT ARE TRANSFORMING CONSUMER BEHAVIOUR

Get ready for an exciting episode as we welcome back Chris Beer, Data Journalist at GWI, a leading audience targeting company for the global marketing industry, delivering insights on how consumers think. In today’s episode, Chris returns to discuss the hot topic of AI and ChatGPT, sharing latest findings from GWI research. We’ll cover both the opportunities as well as the concerns that AI brings, and learn how it will affect consumer behavior now and in the future.

Find out:

• Why ChatGPT is great for your “dream stage”
• The biggest concern surrounding AI and ChatGPT
• What role AI will have in the online search behaviour