In the “The Nordic Influencer Marketing Report: Beauty Edition 2024,” we dissect the beauty scene across Sweden, Norway, Denmark, and Finland, uncovering how the blend of heritage and digital innovation shapes consumer behaviors and preferences. From Gen Z’s bold makeup choices to the minimalist skincare routines that defined Nordic beauty, we explore the seismic shifts in beauty ideals, influenced by both global trends and local cultures.

Embrace the future of Nordic beauty with us. Dive into the insights and trends that will shape your strategies for 2024 and beyond.