and we're here to lend a hand! Influencer marketing is continuously evolving alongside the dynamic beauty scene in the Nordic region. With the emergence of bold beauty trends and the significant influence of Gen Z and Gen Alpha, 2024 has begun to redefine beauty standards and marketing strategies. Julia Arheden and Emma Lundsten have delved into these changes in our recorded webinar, and we're excited to offer you the recording to explore the future of influencer marketing in the beauty industry.