With Christmas approaching, Kappahl set out to spotlight their Kappahl Baby collection, while celebrating their new brand ambassador, Klara Elvgren (@tanbyklara). To bring this vision to life, we designed an event inspired by “Christmas in Paris”, which we have seen as a trend for 2024. Klara welcomed a group of fellow influencer moms for a French-inspired Christmas brunch. 

The event was hosted at Stallet Studio in Stockholm, where the baby collection was thoughtfully displayed. The Christmas tree was decorated with smaller items like socks and gloves from the collection, adding a playful touch, with goodie bags posing as Christmas gifts under the tree. A cosy baby café corner with toys and a ball pit was also set up for the little ones to enjoy.

Guests were welcomed with a walk-through of the collection, led by Kappahl’s production manager and Klara, who highlighted her favourite pieces. The brunch that followed featured freshly made crêpes and custom Kappahl-branded coffees. To round off the brunch, an embroidery session allowed guests to personalise a baby bodysuit with their child’s name to bring home from the Kappahl collection.

What we did: Idea & Concept, Brief, Influencers, Project Management, Location, Activities.