CONSUMER
BEHAVIOUR TRENDS
“The way customers shop has changed, and it will never be the same.” – Sanna Ödmark
“The way customers shop has changed, and it will never be the same.” – Sanna Ödmark
“The way customers shop has changed, and it will never be the same.” – Sanna Ödmark
“The way customers shop has changed, and it will never be the same.” – Sanna Ödmark
THE CHANGE DRIVERS YOU NEED TO KNOW ABOUT
The global consumer landscape is currently undergoing a seismic shift, and new generations are calling the shots on what the future of business will look like. These two generations – millennials and Gen Z – make up more than two thirds of the global population and have immense buying power.
One of the biggest challenges for companies today is to keep up with the changing landscape and to adapt their communication to these new audiences’ needs and wants. Do you know how to be relevant to your audience today, and in the future?
GEN Z & MILLENNIALS: WHAT BRANDS NEED TO KNOW
Gen Z and millennials shoppers are redrafting the retail landscape, and as the biggest collective group of consumers globally, brands need to sit up and take notice.
As these newer generations of shoppers enter or grow within the workplace their purchasing power will soon surpass their predecessors, so adapting to their motivations and behaviours will soon be a matter of not just success, but survival. To achieve this, fashion brands need to understand this market inside and out – or risk missing out to competitors getting it right.
HOW SOCIAL COMMERCE IS CHANGING SHOPPING HABITS
Social commerce is on the up with many social media platforms allowing users to discover products and make purchases directly from their apps. Find out what opportunities are presented thanks to social commerce and why fashion brands in particular need to adapt to this trend.
HOW SOCIAL COMMERCE IS CHANGING SHOPPING HABITS
Social commerce is on the up with many social media platforms allowing users to discover products and make purchases directly from their apps. Find out what opportunities are presented thanks to social commerce and why fashion brands in particular need to adapt to this trend.
60% of Gen Z and millennials prefer to shop online.
– GlobalWebIndex
60% of Gen Z and millennials prefer to shop online.
– GlobalWebIndex
AN ENTIRE PODCAST DEDICATED TO DIGITAL TRANSFORMATION AND KEEPING UP WITH CONSUMER BEHAVIOUR
We sat down with Kappahl’s CEO, Elisabeth Peregi, to discuss how their company transitioned to cope with the struggles of the pandemic, as well as what fashion retailers need to be competitive within the ever-prominent digital landscape and keep up with consumer behaviour shifts.
HOW BRANDS STAND OUT FROM THE CROWD
Location, location, location – for decades, this principle has been one of the major factors in determining a fashion retailer’s chance of success. But as new consumers ditch the high street in favour of digital platforms and social media, how can fashion brands retain their place in the modern shopper’s psyche? Watch this video to learn four of the most important considerations brands should factor into their marketing strategy if they want to stand out from the competition and stay top of mind.
WHAT WOULD YOU LIKE TO LEARN ABOUT NEXT?
