At Cure Media, we talk over and over again about the fact that influencer marketing should be an integrated part of your media mix. We also talk about how it has a positive impact on other channels - especially with a long-term strategy. But how exactly can you track these [...]
The new feature of Instagram is on everybody’s lips right now and handled as the direct competitor to TikTok. So is it a one-to-one copy of the record-breaking video-sharing app from China? And does it have the same users? Most importantly, can you use Reels for business? And if so, [...]
Today, 51% of the world's population spend time on social media. Social platforms offer people the opportunity to meet online and share information, inspiration and insights. As our society becomes more digital, much of our social interaction is online, and our "regular" social circle is expanding to include people we [...]
We mentioned it in one of our latest blog posts, women are dominating the influencer marketing industry - both as influencers and as social media users. Thus, influencer marketing isn’t an option for a male target group, is it? The truth is that men can also be reached effectively through [...]
Last August, we shared three long-lived myths about influencer marketing. In this sequel blog post, we uncover seven more misconceptions. Influencer marketing myths Myth #1: You have no control about what the influencer puts out there Truth: A detailed brief is essential for every influencer collaboration Even though you should [...]
With 76%, Instagram is the second favourite social media platform for companies. Many marketers already understood the worth of marketing on this platform through both their own account and the influencers’. But if an influencer marketing effort fails, marketers often blame Instagram itself for this. [...]
For many years, they are on everybody’s lips and many brands have already shifted their focus from star influencers with millions of followers to these smaller influencers. In this blog post, you’ll learn what’s behind this trend, what the benefits of a cooperation with micro-influencers are and what you need [...]
The game plan for social media changes every minute, and users are quick to follow (and create) new trends. In spite of this, there are obviously some favourites that persist, of course, and which have been around for a good while. Are you familiar with Instagram, YouTube, TikTok, Snapchat, Facebook, [...]
Did you know that nearly two-thirds of the consumers expect brands to take a stand in social issues and be part of the change? Today it’s not enough to only have a good product or service, but the whole package is demanded. On the other hand, publicly engaging brands [...]
Summer is around the corner, and so is vacation! Whether you are spending the summer on the beach, in the office or in the hammock - make sure you have some rewarding summer reading ready. In this blog post, we list the 5 most read blogs for 2020. The team [...]
