Given the current situation, with the coronavirus spreading across Europe, the world around us and our everyday lives have been turned upside down. Despite the many dire implications, the digital society we currently live in opens the door to an array of creative solutions - [...]
To find out which influencers that are right for your brand and target audience can be a challenge. Always base your decisions on data, and if possible - human expertise, for example an influencer marketing agency or specialist. How to find the right influencer for your brand Remember that choosing [...]
How can you ensure that the engagement is real or if the followers are fake? An up-to-date issue within influencer marketing is what brands can do to quality assure influencers. In this blog post, we share three concrete tips on what to think about! “The process to quality assure influencers [...]
The new year is here, so let’s take a look in the rear-view mirror. Last year, we wrote in total 50 blog posts about influencer marketing. You especially liked the ones where we did trendspotting, discussed why Instagram is hiding likes as well as debunked myths about influencer marketing. In [...]
Can a dog have millions of followers on Instagram? And who is the person behind the most followed account on Instagram? In this blog post, you'll find answers to the questions you've always wondered about, or never thought of - until now! Fun facts about social media Social media is [...]
Instagram has made it available for users to hide likes and it has consequences for both influencers and brands. The question now on everyone's lips is “what are the consequences of this change and how should we respond to them?”. In this blog post, we explain why Instagram is hiding [...]
Although the number of followers on Instagram isn't everything, it serves as a social proof for potential buyers; humans are often more likely to trust a company with many followers than one with very few. A company with many followers shows that they share content that is valuable, and perhaps [...]
Today, most of us associate influencer marketing primarily with traditional consumer marketing, i.e. B2C. However, influencer marketing can serve as a powerful tool for B2B brands as well, in their quest to reach and win their target audience. In this blog post, we highlight four reasons why influencer marketing can [...]
Most marketers today are aware of the most common strengths of influencer marketing and we have written several blog posts on the topic. The question is, how can influencer marketing be turned into a content goldmine? Reasons why influencer marketing syncs with content marketing One advantage, which is not as [...]
Having an elaborate influencer marketing strategy is the key to understanding what results you can expect and to be able to use the method properly in your overall marketing throughout the year. In this blog post, we will highlight the three most significant elements you must incorporate in the strategy. [...]
