Choosing an influencer based on gut feeling is never recommended, but it is hard to keep track of which influencers that are most relevant for your brand, target audience and campaign. In this blog post, our micro-influencer agency experts will go through some helpful aspects when you want to find [...]
Have you defeated your initial fears about influencer marketing, but are still questioning the benefits it could have for your brand? In this blog post, we will highlight eight benefits with influencer marketing – and why you should invest in it now! Why should I invest in influencer marketing? Influencer [...]
There are several key elements to keep in mind when working with influencer marketing for the first time. Even the smallest details have to be correct. But how does influencer marketing work? In this blog post, we will go through four fundamental steps, from start to finish line, for a [...]
Brand Ambassador within Influencer Marketing has for a while been a hot topic. To collaborate with a Brand Ambassador means that you allow an influencer to be the face of your brand and product over time. It can be very beneficial for your brand to be associated with an influencer [...]
Did you know that Instagram Influencer Marketing almost doubled from 2017 to 2018? We know that Instagram is huge and the platform continues to grow alongside the influencer marketing industry. Instagram influencer marketing tips Here are five Instagram influencer marketing tips that will help you become better equipped to maximise the [...]
Instagram has announced new rules for branded content on the platform. Are they a game changer for influencer marketing? There has been a lot of conversation about the rules for properly highlighting advertisements. The Swedish Advertising Ombudsman (Reklamombudsmannen) and the agencies put in a lot of work to educate and [...]
YouTubers are a group of influencers who have multiplied quickly and are still growing. A YouTuber is someone that has a popular channel on YouTube, the video sharing platform. The perception of YouTubers is that they are authentic and personal, and the fans experience that they are close to the [...]
