In the realm of the digital marketplace, User-Generated Content (UGC) emerges as a cornerstone for brands striving to forge genuine connections with their audience. What is User-Generated Content? UGC is content created by the user itself. It’s everything from customer reviews and photos to videos and social media posts and [...]
At Cure Media, we are firm believers in the synergy of always-on marketing and influencer marketing. This combination, we argue, is the most effective strategy for brands aiming to connect with their target audience in today's saturated marketing environment. The necessity of this approach for all brands stems from the [...]
The Super Bowl isn't just a sports event; it's the advertising world's prime time, where brands showcase their most creative strategies to millions of viewers not just in the US but globally. Securing a spot during the Super Bowl might come with a 7 million dollar price tag, but the [...]
In a fascinating exploration of the future of fashion, Frida Ekholm, Creative Strategist at Cure Media, sits down with Lucy Maguire, Senior Trends Editor at Vogue Business, to discuss the evolving trends and strategies in the luxury fashion industry. Could you start by telling us a bit about your role [...]
Cure Media stands as the sole Nordic company to receive nominations at the esteemed Global Influencer Marketing Awards. Their recognition comes in two categories: "Best Influencer Marketing Platform" and "Best Large Influencer Marketing Agency." These nominations serve as a powerful validation of Cure Media's competence, success, and growth since their [...]
As the world of marketing continues to evolve, it's important for marketers to stay up-to-date with the latest trends and insights. Our podcast, Influencer Marketing Talks, had the unique privilege of interviewing one of the world's most influential marketing experts, Professor Byron Sharp. Byron is the director of the renowned [...]
Sephora, a top beauty industry company, has extended its contract with Cure Media, for the Swedish market. The collaboration, which started in fall 2022, has helped Sephora boost its online presence and increase brand preference by working with skin and beauty influencers. “We are super excited about our newly kickstarted collaboration [...]
