For beauty brands looking to capitalize on the power of influencer marketing, understanding the nuances of each beauty retail segment connected to the influencer sphere is key. Because when it comes to influencer marketing, different segments require unique strategies. In this article, we outline some of the differences (and similarities) [...]

Right now, TikTok is quickly becoming a household name for most marketing managers, but what’s the real deal with this fast-growing mobile app? How can brands use it in their marketing? And perhaps most importantly, is it here to stay? This blogpost gives the low-down on the most common questions, [...]

Right now, the modern marketing space is witnessing some major shifts in its orientation and direction. As traditional marketing channels don’t deliver as great results as before, more and more brands are shifting their gears and decide to implement influencer marketing as part of their media mix. When doing so, [...]

Influencer marketing has become a critical component in many companies' marketing mix. As brands increase their budgets, they must decide on the best approach to manage this powerful channel in order to achieve optimal effect. Many companies choose to collaborate with an influencer marketing agency while others choose to do [...]

Are you looking to increase your brand awareness? Great, because influencer marketing is one of the best ways to do it. In this blog post, we will reveal how to reach a new target audience with a digital behaviour, increase brand love and create more positive feelings towards your brand. [...]

Working with influencer marketing requires both time and energy for it to be successful – and of course, to see good results of the work! In this blog post, we share some key factors on how you succeed with your first influencer marketing campaign. Define KPIs and actual measurable goals [...]