An ever-increasing number of companies are shifting greater and more significant budgets to influencer marketing. In 2019, the industry is expected to reach sales of $7-10 billion USD, in comparison to $5 billion in 2018. For the purpose of this article, we're going to assume you know the answer to [...]
More and more companies are beginning to realise the value of including influencer marketing as part of their recruitment strategy, both when it comes to recruiting new employees and when it comes to building an employer brand for the long term. No wonder, perhaps, as studies show that up to [...]
There are several ways to work with influencer marketing. Many companies do it successfully in-house while other choose to team up with an influencer marketing agency. What your approach should be depends on various things - most importantly, do you have the time and resources required to handle this efficiently [...]
One of the most common questions clients have in first meetings is which influencers we at Cure Media “have to offer” them. The question reveals how young and undeveloped working with influencer marketing still is in Sweden and how many are still not familiar with the best ways to optimise [...]
