SHORTLISTED AT MIXX AWARDS 2025
Our campaign "Pollen, but make it Fashion" with Kronans Apotek has been shortlisted for the TikTok Ad Awards, Nordics in the Greatest Performance category!
WHAT TIKTOK’S US BAN MEANS FOR BRANDS AND MARKETERS
The social media landscape is facing a new challenge to navigate following recent developments around TikTok. A federal ban on the platform has been signed into law in the US, bringing changes that marketers will need to keep an eye on. As Donald Trump returned to the presidency on the [...]
5 BIG TRENDS DRIVING INFLUENCER MARKETING IN 2024
It is no understatement that influencer marketing is a rapidly evolving channel, and this year is no different. To remain competitive, brands must stay current on the latest influencer marketing trends and understand what is effective and what is not. To help you navigate, this blog post outlines five of [...]
ADAPTING TO SHIFTING CONSUMER BEHAVIOUR: KEYS FOR SUCCESS, WITH SVERRE FLÅSKJER
As we move into the digital age, brands need to adjust their marketing strategies to keep up with the constantly changing consumer behaviour. We sat down with Sverre Flåskjer, founder and Managing Partner at Equip Capital, a renowned Nordic private equity firm that has invested in Cure Media. Sverre has [...]
CRACKING THE NORDIC CODE: UNLOCKING THE DIFFERENCES WITHIN INFLUENCER MARKETING
As the Nordic region is becoming a major player in Europe, more and more brands are looking to take advantage of the opportunities that come with influencer marketing in this area. With the varying cultures, languages, and trends of the different countries though, brands need to be aware of the [...]
HOW DIGITAL TRENDS SHAPE THE FUTURE OF FASHION
Being the leading fashion influencer marketing agency in the Nordics means that we’re always on the lookout for trends and updates to cover everything you need to know about what is happening in the fashion landscape right now. As our lives progress towards an even more digital future, the fashion [...]
INFLUENCERS – THE SECRET FUEL TO YOUR PERFORMANCE CAMPAIGNS
Typically, content created by influencers has been associated with branding rather than a brand's performance marketing strategy. But, according to Meta, this view should be changed since studies show that branded content can boost and promote both brand and performance. We sat down with Meta’s creative strategist, Josefine Billström Raasakka, to unpack [...]
CURE MEDIA SPEAKS AT THE INFLUENCER MARKETING SHOW IN LONDON
Cure Media has had a busy fall, doing keynote speeches at international stages. And this year that included an invitation to speak at the Influencer Marketing Show in London, the largest industry event in Europe. The Influencer Marketing Show gathers brands, tech providers, content creators and agencies from all over [...]
CURE MEDIA TAKES THE STAGE AT SWEDEN’S LARGEST ECOMMERCE EVENT
Hear Cure Media speak at the Internet in Focus event, one of Sweden’s largest social media and digital marketing institutions. Cure Media will be joining two separate panels throughout the day with discussions circling around topics related to social media and eCommerce. Sanna Ödmark, Head of Marketing at Cure Media, [...]
TIKTOK TRENDING: A TRACKER FOR BRANDS
TikTok is the app where the word ‘trend’ really comes into its own its. Jumping on trends is an amazing opportunity for brands to create relatable, entertaining content for their audience. To relieve you of hour-long scrolling sessions, we gather all the trends you should be up to date with. [...]