In even the most traditional fashion marketing teams nowadays, there will be precious little dissent on the matter of whether or not influencer marketing is necessary. After all, it’s not like it’s the new kid on the block anymore. Instead, influencer marketing is a tried and tested channel; it has [...]
We are in the midst of a digital transformation. It’s not over yet and it’s not something still to come; it’s happening here and now. As the pandemic pushed nations into lockdown and already ailing highstreets were forced to close, traditional retailers came under more pressure than ever to adapt [...]
“The only constant in life is change” says CEO and Co-Founder of Cure Media, Sam Foroozesh. And as digital transformation continues to sweep the retail and marketing landscape, new players enter the market and new audiences dictate the rules of the game, this statement has never been more true. We [...]
Netting a billboard in Piccadilly Circus or Times Square used to be the pinnacle of advertorial achievement. With millions of eyes passing your site every day, you had a captive audience with a capacity for engagement limited only by the creativity of your marketing team. The State of Play Now, [...]
In a marketplace in which consumer choice is virtually limitless and brand loyalty is fickle, building a relationship with your consumers is essential - which is tricky when consumers seemingly grow more skeptical of marketing messages every year. To contend with this, more and more brands have looked to influencer [...]
30th August was a day for the social media history books - the start of the end for the swipe-up link. Offering peak convenience, the swipe-up link allowed you to access an influencer’s shopping recommendations, find out more about important topics, or link through to a hot new blog post [...]
Historically, a short term approach has been somewhat of a norm within influencer marketing. One-off campaigns that span just a few weeks, or even a few days, are unfortunately not a rare sight. However, more and more companies are moving away from campaign-based influencer marketing in favour of an always-on [...]
Consumers are crying out for authenticity. Jaded by the proliferation of adverts and made cynical by the price tag placed on their personal data, modern consumers have become marketing sceptics, and brands who fail to respond to this will find their futures at risk. After all, in a crowded digital [...]
This is an introduction to social media marketing tactics for all the marketers out there who know they want to work with social media but need some help navigating the social media jungle. Prefer to listen? Tune in to our podcast episode about social media marketing tactics together with Emily [...]
Today’s consumers are demanding more from brands in terms of diversity and inclusion. As a response to this, and to the ongoing global social reckoning, we’ve seen a clear shift with more and more brands taking accountability for a lack of diversity and inclusivity in influencer marketing. The case for [...]
