Today’s consumers are demanding more from brands in terms of diversity and inclusion. As a response to this, and to the ongoing global social reckoning, we’ve seen a clear shift with more and more brands taking accountability for a lack of diversity and inclusivity in influencer marketing. The case for [...]
This year, we proudly present our 2020's Christmas hosts! During December, they will light up your days with their latest trendspotting for 2021, a top-three Christmas-list, and their thoughts and tips for making great influencer marketing now and in the future. You will get insights from: Emma Lundsten, Head [...]
A common challenge associated with measuring ROI on influencer marketing is that there are a huge number of KPIs to look at. The risk here is that you choose a number of metrics and then stare at them blankly, instead of looking at the bigger picture of your investment. Also, [...]
In order to measure the effect of influencer marketing in a relevant way, it’s important that you know from the beginning what you want to achieve with the channel and what part it should play in relation to other channels. Is it to build brand awareness in a new market, to [...]
One of the challenges of measuring the effect of influencer marketing is that it is not always visible as a direct result of the established influencer activation. In practice, a large part of the results that influencer marketing generates appears in other channels, which is not always easy to demonstrate. [...]
In this IGTV series, you get to hear five colleagues at Cure share their best recommendations for summer; the perfect outdoor game to bring to the park, a beautiful summer spot in Stockholm, and why you should take a moment to realise things - just like Kylie Jenner. Julia Arheden [...]
Right now, a lot of our world is turned upside down and we have all been affected in one way or another. The recommendation to stay home and practice social distancing means that we no longer get together with our family, friends or colleagues - something that makes a lot [...]
Trendspotting for the new year has come to be as natural as turkey for Christmas dinner. In this blog post, we share 8 influencer marketing trendspotting tips for 2020 - What major changes are we seeing in the social platforms and what will be especially important if you want to [...]
Investing in influencer marketing is different compared to traditional advertising, and it requires attention to every aspect. With Halloween just around the corner, we take the opportunity to reveal four of the most common mistakes that can happen when collaborating with influencers - and of course, what to be aware [...]
Credibility is the be-all and end-all of influencer marketing. Placing your product in a context that feels genuine and with a profile that reaches your target audience should therefore be a top priority. But what is important, as a brand, to think about when it comes to influencer marketing and [...]
