Credibility is the be-all and end-all of influencer marketing. Placing your product in a context that feels genuine and with a profile that reaches your target audience should therefore be a top priority. But what is important, as a brand, to think about when it comes to influencer marketing and [...]
Long-lived influencer marketing myths Although influencer marketing as a field continues to mature, several misconceptions about the industry seem to linger. Doesn’t influencer marketing only work for B2C brands, and isn’t it challenging to measure the effect? In this blog post, we take a closer look at three long-lived myths [...]
Influencer marketing is disrupting the way brands reach their target audience and more and more companies are starting to realise the potential of this booming marketing channel. Some companies are extra successful and have managed to make influencer marketing an integrated, and crucial, part of their media mix. Traits of [...]
Going to the gym one single time won’t give you big muscles, and advertising your brand in the subway only for a week won’t make people remember you in the long run. In the same way, if you want your influencer marketing to generate long term results, you need to [...]
*Check out our updated influencer marketing trends 2022 post* New year, new possibilities, and not to forget, new trends on the radar. In this blog post, we give you our view on the five most important trends for 2019 when it comes to - yes, you said it - influencer [...]
