Influencer marketing continues to evolve rapidly, and staying ahead of the curve is essential for brands aiming to maximise their impact. In 2025, several key trends are set to shape the landscape, offering fresh opportunities and challenges. We have identified the top 5 influencer marketing trends driving 2025 to watch [...]
In the realm of the digital marketplace, User-Generated Content (UGC) emerges as a cornerstone for brands striving to forge genuine connections with their audience. Here is a guide on how how to use User-Generated Content (UGC) to boost authentic brand engagement with key strategies and benefits. What is User-Generated Content? [...]
At Cure Media, we are firm believers in the synergy of always-on marketing and influencer marketing. This combination, we argue, is the most effective strategy for brands aiming to connect with their target audience in today's saturated marketing environment. The necessity of this approach for all brands stems from the [...]
The Super Bowl isn't just a sports event; it's the advertising world's prime time, where brands showcase their most creative strategies and ads to millions of viewers not just in the US but globally. Securing a spot during the Super Bowl might come with a 7 million dollar price tag, [...]
In a fascinating exploration of the future of fashion, Frida Ekholm, Creative Strategist at Cure Media, sits down with Lucy Maguire, Senior Trends Editor at Vogue Business, to discuss the evolving trends and strategies in the luxury fashion industry in 2024. Could you start by telling us a bit about [...]
It is no understatement that influencer marketing is a rapidly evolving channel, and this year is no different. To remain competitive, brands must stay current on the latest influencer marketing trends and understand what is effective and what is not. To help you navigate, this blog post outlines five of [...]
As we move into the digital age, brands need to adjust their marketing strategies to keep up with the constantly changing consumer behaviour. We sat down with Sverre Flåskjer, founder and Managing Partner at Equip Capital, a renowned Nordic private equity firm that has invested in Cure Media. Sverre has [...]
As the Nordic region is becoming a major player in Europe, more and more brands are looking to take advantage of the opportunities that come with influencer marketing in this area. With the varying cultures, languages, and trends of the different countries though, brands need to be aware of the [...]
For beauty brands looking to capitalize on the power of influencer marketing, understanding the nuances of each beauty retail segment connected to the influencer sphere is key. Because when it comes to influencer marketing, different segments require unique strategies. In this article, we outline some of the differences (and similarities) [...]
As the world of marketing continues to evolve, it's important for marketers to stay up-to-date with the latest trends and insights. Our podcast, Influencer Marketing Talks, had the unique privilege of interviewing one of the world's most influential marketing experts, Professor Byron Sharp. Byron is the director of the renowned [...]
