A cultural calendar is your secret weapon for boosting engagement and creating buzz in 2025. By aligning your marketing initiatives with key cultural moments, like music festivals, trending holidays, or lifestyle movements, you make your brand more relevant, authentic, and memorable. When your campaigns sync with major events or [...]
The social media landscape is facing a new challenge to navigate following recent developments around TikTok. A federal ban on the platform has been signed into law in the US, bringing changes that marketers will need to keep an eye on. As Donald Trump returned to the presidency on the [...]
Influencer marketing continues to evolve rapidly, and staying ahead of the curve is essential for brands aiming to maximise their impact. In 2025, several key trends are set to shape the landscape, offering fresh opportunities and challenges. We have identified the top 5 influencer marketing trends driving 2025 to watch [...]
In the realm of the digital marketplace, User-Generated Content (UGC) emerges as a cornerstone for brands striving to forge genuine connections with their audience. Here is a guide on how how to use User-Generated Content (UGC) to boost authentic brand engagement with key strategies and benefits. What is User-Generated Content? [...]
At Cure Media, we are firm believers in the synergy of always-on marketing and influencer marketing. This combination, we argue, is the most effective strategy for brands aiming to connect with their target audience in today's saturated marketing environment. The necessity of this approach for all brands stems from the [...]
The Super Bowl isn't just a sports event; it's the advertising world's prime time, where brands showcase their most creative strategies and ads to millions of viewers not just in the US but globally. Securing a spot during the Super Bowl might come with a 7 million dollar price tag, [...]
In a fascinating exploration of the future of fashion, Frida Ekholm, Creative Strategist at Cure Media, sits down with Lucy Maguire, Senior Trends Editor at Vogue Business, to discuss the evolving trends and strategies in the luxury fashion industry in 2024. Could you start by telling us a bit about [...]
It is no understatement that influencer marketing is a rapidly evolving channel, and this year is no different. To remain competitive, brands must stay current on the latest influencer marketing trends and understand what is effective and what is not. To help you navigate, this blog post outlines five of [...]
As we move into the digital age, brands need to adjust their marketing strategies to keep up with the constantly changing consumer behaviour. We sat down with Sverre Flåskjer, founder and Managing Partner at Equip Capital, a renowned Nordic private equity firm that has invested in Cure Media. Sverre has [...]
As the Nordic region is becoming a major player in Europe, more and more brands are looking to take advantage of the opportunities that come with influencer marketing in this area. With the varying cultures, languages, and trends of the different countries though, brands need to be aware of the [...]
