Have you recently noticed how people in your surroundings are grabbing their phones in panic, angling their phone camera at you, smiling back at their own front camera and yelling out “BE REAL everyone”? If not, we’re letting you know now, because this new social media-phenomenon is becoming extremely popular [...]
Social media moves at a sprinter’s pace. Ever evolving, it exists in a state of flux, torn between the demands and expectations of its users and the whims of the heads looking for new ways to stand out in an increasingly crowded marketplace (and, if we’re being honest, to find [...]
Media. Sometimes it feels like you can’t live with it but you sure as hell can’t live without it. As the number of devices and channels proliferate, it will become harder and harder for brands to cover every avenue, forcing marketing teams to be more decisive and analytical about the [...]
To understand the state of influencer marketing in the UK in 2022, Cure Media conducted extensive research into the channel and the people who work within it, surveying over 1,000 consumers and 208 marketing decision-makers across the UK. The surveys were carried out in early 2022 to ensure findings were [...]
What social media trends will you need to be ready for in 2022? Research shows that time spent on social media has increased from 1.5 hours a day in 2012 to almost 2.5 hours in 2021. It’s also the place where Millennials (aged 25-40) and Gen Z (aged 5-24) spend [...]
Consumers are crying out for authenticity. Jaded by the proliferation of adverts and made cynical by the price tag placed on their personal data, modern consumers have become marketing sceptics, and brands who fail to respond to this will find their futures at risk. After all, in a crowded digital [...]
Social shopping is transforming the eCommerce sphere and the way consumers shop online. Yet many companies today have millions of followers on social media that they don’t benefit on - while some successfully have major revenue streams through social platforms. If you’re quick to adapt to new features and platforms [...]
To appeal to millennials, who represent the largest group of consumers today with massive buying power, brands need to truly understand the hallmarks of this unique generation. They need to learn who these people are and what they want in terms of marketing and communications. Because when marketing to millennials [...]
*We have an updated version of this post for the social media trends 2022* What are the biggest social media trends 2021? Globally, people spend on average 144 minutes on social media daily. This combined with the fact that 24% of consumers say they discover [...]
Today, on March 8th, it’s International Women's Day. This year’s official theme is #ChooseToChallenge and is described by International Women’s Day as “A challenged world is an alert world and from challenge comes change. So let's all choose to challenge. How will you help forge a gender equal world? Celebrate [...]
