As we move into the digital age, brands need to adjust their marketing strategies to keep up with the constantly changing consumer behaviour. We sat down with Sverre Flåskjer, founder and Managing Partner at Equip Capital, a renowned Nordic private equity firm that has invested in Cure Media. Sverre has [...]
As the Nordic region is becoming a major player in Europe, more and more brands are looking to take advantage of the opportunities that come with influencer marketing in this area. With the varying cultures, languages, and trends of the different countries though, brands need to be aware of the [...]
For beauty brands looking to capitalize on the power of influencer marketing, understanding the nuances of each beauty retail segment connected to the influencer sphere is key. Because when it comes to influencer marketing, different segments require unique strategies. In this article, we outline some of the differences (and similarities) [...]
As the world of marketing continues to evolve, it's important for marketers to stay up-to-date with the latest trends and insights. Our podcast, Influencer Marketing Talks, had the unique privilege of interviewing one of the world's most influential marketing experts, Professor Byron Sharp. Byron is the director of the renowned [...]
Being the leading fashion influencer marketing agency in the Nordics means that we’re always on the lookout for trends and updates to cover everything you need to know about what is happening in the fashion landscape right now. As our lives progress towards an even more digital future, the fashion [...]
Typically, content created by influencers has been associated with branding rather than a brand's performance marketing strategy. But, according to Meta, this view should be changed since studies show that branded content can boost and promote both brand and performance. We sat down with Meta’s creative strategist, Josefine Billström Raasakka, to unpack [...]
TikTok is the app where the word ‘trend’ really comes into its own its. Jumping on trends is an amazing opportunity for brands to create relatable, entertaining content for their audience. To relieve you of hour-long scrolling sessions, we gather all the trends you should be up to date with. [...]
The influencer marketing space has grown a lot within a relatively short timespan and eCommerce businesses have had to learn quickly how to adjust to an ever-evolving market. It all started with consumer expectations kept getting higher. Confronted with soaring demand for peak convenience and next-level customer experiences, the eCommerce [...]
Micro-influencers are taking the influencer marketing industry by storm. But if somehow they’ve passed you by, they are influencers that usually focus on a particular niche and have anywhere between 5,000 and 50,000 followers. So why do so many brands want to work with micro-influencers as opposed to mega-influencers that [...]
We sat down with two Nordic TikTok stars, Lovisa Wallin and Celina Blanche to discuss all things TikTok; the algorithms, challenges and possibilities and discussed what brands, as well as creators need to know about the app. They were early adopters and today they’ve created their own communities with thousands [...]
