• Why fashion brands need influencer marketing

WHY DO FASHION BRANDS USE INFLUENCERS?

H&M, Louis Vuitton, Nike… These are household-name brands known around the world as some of the biggest players in the fashion industry. As consumer behaviours are changing, so are they. Today, consumers’ expectations of a top-tier shopping experience are completely different to what they used to be. Retailers have had to [...]

By |2024-08-14T08:42:42+00:00September 7th, 2022|INFLUENCER MARKETING, STRATEGY|
  • History of micro-influencers

A BRIEF HISTORY OF MICRO-INFLUENCERS

Micro-influencers have been the name of the influencer game for a few years now. In 2021, they accounted for 91% of the influencer market and their impact on the industry is only expected to grow. Today’s brands gravitate towards micro-influencers for a lot of reasons. They help brands enter niche [...]

By |2024-08-13T14:17:02+00:00May 12th, 2022|INFLUENCER MARKETING, STRATEGY|
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