The influencer marketing scene has changed a lot since it began over a decade ago, and new tactics and ways of working are continually in flux. One tactic that has gained traction recently is influencer paid social. In this blog post, we will unpack what this term means, the evolution [...]
Setting a clear strategy is as important for influencer marketing as it is for any other marketing channel. A strong influencer marketing strategy not only provides a clear blueprint for the channel but also ensures that you get the most out of your investment. The influencer marketing strategy your brand [...]
The Covid-19 pandemic has forced us to confront the reality that we are far from living in a gender-equal world. Despite only making up only 39% of the global workforce, women accounted for 54% of the total job losses during the pandemic. This is largely due to the fact that [...]
In this interview, we are excited to share insights from one of the top players within the social media and influencer marketing landscape: Missguided. Vicky James, Missguided’s Head of Brand Marketing, reflects on how the fashion brand has become one of the UK’s most popular among Millennial and Gen Z [...]
Being data-driven is in our DNA at Cure Media. But, it hasn’t always been that way. As pioneers in the influencer marketing industry, we have seen the improvements in technology and data collection first hand and want to share what we have learned so all brands can capitalise on the [...]
It’s no secret that influencer marketing is at the forefront of many businesses’ marketing strategies in 2022, with Hubspot listing the channel as the #1 marketing trend for this year. However, brands face a seemingly difficult question: should influencer marketing be done in-house or through an agency? In the current [...]
One of the top influencer marketing trends for 2022 is that Gen Z and Millennials expect brands to be authentic and transparent. However, unlike the TikTok feta pasta trend that left as quickly as it came, consumers’ demand for authenticity is here to stay. To meet this need, it’s important [...]
In even the most traditional fashion marketing teams nowadays, there will be precious little dissent on the matter of whether or not influencer marketing is necessary. After all, it’s not like it’s the new kid on the block anymore. Instead, influencer marketing is a tried and tested channel; it has [...]
We are in the midst of a digital transformation. It’s not over yet and it’s not something still to come; it’s happening here and now. As the pandemic pushed nations into lockdown and already ailing highstreets were forced to close, traditional retailers came under more pressure than ever to adapt [...]
“The only constant in life is change” says CEO and Co-Founder of Cure Media, Sam Foroozesh. And as digital transformation continues to sweep the retail and marketing landscape, new players enter the market and new audiences dictate the rules of the game, this statement has never been more true. We [...]
