Netting a billboard in Piccadilly Circus or Times Square used to be the pinnacle of advertorial achievement. With millions of eyes passing your site every day, you had a captive audience with a capacity for engagement limited only by the creativity of your marketing team. The State of Play Now, [...]
Brands are facing an extreme challenge as the online arena becomes more crowded than ever before: how to stand out from the crowd. In this article, we will walk you through why keeping up with the online shift needs to be a top priority, the ever-changing consumer behaviour and how [...]
In a marketplace in which consumer choice is virtually limitless and brand loyalty is fickle, building a relationship with your consumers is essential - which is tricky when consumers seemingly grow more skeptical of marketing messages every year. To contend with this, more and more brands have looked to influencer [...]
With the continued growth of the influencer marketing industry, more and more companies are upping their budgets and looking to strengthen their influencer marketing activities. Today, almost 4 out of 10 brands and agencies say they invest between 10-20% of their marketing budget into influencer marketing. But that figure is [...]
30th August was a day for the social media history books - the start of the end for the swipe-up link. Offering peak convenience, the swipe-up link allowed you to access an influencer’s shopping recommendations, find out more about important topics, or link through to a hot new blog post [...]
An ever-increasing number of companies are shifting greater portions of their marketing budgets to influencer marketing. Recently released figures show that the value of the industry has more than doubled since 2019, growing from $6.5 billion to $13.8 billion in only three years. From Instagram’s industry-shaking video-first strategy shift, to [...]
What social media trends will you need to be ready for in 2022? Research shows that time spent on social media has increased from 1.5 hours a day in 2012 to almost 2.5 hours in 2021. It’s also the place where Millennials (aged 25-40) and Gen Z (aged 5-24) spend [...]
Historically, a short term approach has been somewhat of a norm within influencer marketing. One-off campaigns that span just a few weeks, or even a few days, are unfortunately not a rare sight. However, more and more companies are moving away from campaign-based influencer marketing in favour of an always-on [...]
Consumers are crying out for authenticity. Jaded by the proliferation of adverts and made cynical by the price tag placed on their personal data, modern consumers have become marketing sceptics, and brands who fail to respond to this will find their futures at risk. After all, in a crowded digital [...]
This is an introduction to social media marketing tactics for all the marketers out there who know they want to work with social media but need some help navigating the social media jungle. Prefer to listen? Tune in to our podcast episode about social media marketing tactics together with Emily [...]
