Social shopping is transforming the eCommerce sphere and the way consumers shop online. Yet many companies today have millions of followers on social media that they don’t benefit on - while some successfully have major revenue streams through social platforms. If you’re quick to adapt to new features and platforms [...]
With increased online shopping around the world, many fashion brands seek to expand their business to new geographical markets. And with many success stories out there, international expansion becomes even more compelling. The question is, what is important to keep in mind when launching your brand in a new market [...]
To appeal to millennials, who represent the largest group of consumers today with massive buying power, brands need to truly understand the hallmarks of this unique generation. They need to learn who these people are and what they want in terms of marketing and communications. Because when marketing to millennials [...]
*We have an updated version of this post for the social media trends 2022* What are the biggest social media trends 2021? Globally, people spend on average 144 minutes on social media daily. This combined with the fact that 24% of consumers say they discover [...]
Today, on March 8th, it’s International Women's Day. This year’s official theme is #ChooseToChallenge and is described by International Women’s Day as “A challenged world is an alert world and from challenge comes change. So let's all choose to challenge. How will you help forge a gender equal world? Celebrate [...]
Everyone is talking about Clubhouse, the new social network centred around user-generated audio conversations. But what’s the real deal with this fast-growing app? In this article, we’ll walk you through the low-down on the most common questions about Clubhouse; who the users are, how brands can use it today, and [...]
Not all people are aware about all the work that goes into an influencer post. One thing is for sure - it's much more than what you think! In this article, we’ll go through what happens behind the scenes of an influencer post and explain why the published post is [...]
There are three different influencer marketing approaches that can help you understand how you (consciously or unconsciously) have placed the channel in your media mix. Because how you work with influencer marketing, and if you choose to integrate it with the rest of your media mix, plays a big part [...]
A common challenge associated with measuring ROI on influencer marketing is that there are a huge number of KPIs to look at. The risk here is that you choose a number of metrics and then stare at them blankly, instead of looking at the bigger picture of your investment. Also, [...]
In order to measure the effect of influencer marketing in a relevant way, it’s important that you know from the beginning what you want to achieve with the channel and what part it should play in relation to other channels. Is it to build brand awareness in a new market, to [...]
