The first thing you need to plan for when you choose to invest in influencer marketing is how to measure the results of your investment. In other words, which KPI’s you’re going to measure and use to evaluate your results. But how do we go about measuring influencer marketing? If [...]
One of the challenges of measuring the effect of influencer marketing is that it is not always visible as a direct result of the established influencer activation. In practice, a large part of the results that influencer marketing generates appears in other channels, which is not always easy to demonstrate. [...]
At Cure Media, we talk over and over again about the fact that influencer marketing should be an integrated part of your media mix. We also talk about how it has a positive impact on other channels - especially with a long-term strategy. But how exactly can you track these [...]
The new feature of Instagram is on everybody’s lips right now and handled as the direct competitor to TikTok. So is it a one-to-one copy of the record-breaking video-sharing app from China? And does it have the same users? Most importantly, can you use Reels for business? And if so, [...]
Today, 51% of the world's population spend time on social media. Social platforms offer people the opportunity to meet online and share information, inspiration and insights. As our society becomes more digital, much of our social interaction is online, and our "regular" social circle is expanding to include people we [...]
We mentioned it in one of our latest blog posts, women are dominating the influencer marketing industry - both as influencers and as social media users. Thus, influencer marketing isn’t an option for a male target group, is it? The truth is that men can also be reached effectively through [...]
Last August, we shared three long-lived myths about influencer marketing. In this sequel blog post, we uncover seven more misconceptions. Influencer marketing myths Myth #1: You have no control about what the influencer puts out there Truth: A detailed brief is essential for every influencer collaboration Even though you should [...]
With 76%, Instagram is the second favourite social media platform for companies. Many marketers already understood the worth of marketing on this platform through both their own account and the influencers’. But if an influencer marketing effort fails, marketers often blame Instagram itself for this. [...]
For many years, they are on everybody’s lips and many brands have already shifted their focus from star influencers with millions of followers to these smaller influencers. In this blog post, you’ll learn what’s behind this trend, what the benefits of a cooperation with micro-influencers are and what you need [...]
The game plan for social media changes every minute, and users are quick to follow (and create) new trends. In spite of this, there are obviously some favourites that persist, of course, and which have been around for a good while. Are you familiar with Instagram, YouTube, TikTok, Snapchat, Facebook, [...]
