A common challenge associated with measuring ROI on influencer marketing is that there are a huge number of KPIs to look at. The risk here is that you choose a number of metrics and then stare at them blankly, instead of looking at the bigger picture of your investment. Also, [...]
In order to measure the effect of influencer marketing in a relevant way, it’s important that you know from the beginning what you want to achieve with the channel and what part it should play in relation to other channels. Is it to build brand awareness in a new market, to [...]
The first thing you need to plan for when you choose to invest in influencer marketing is how to measure the results of your investment. In other words, which KPI’s you’re going to measure and use to evaluate your results. But how do we go about measuring influencer marketing? If [...]
One of the challenges of measuring the effect of influencer marketing is that it is not always visible as a direct result of the established influencer activation. In practice, a large part of the results that influencer marketing generates appears in other channels, which is not always easy to demonstrate. [...]
At Cure Media, we talk over and over again about the fact that influencer marketing should be an integrated part of your media mix. We also talk about how it has a positive impact on other channels - especially with a long-term strategy. But how exactly can you track these [...]
The new feature of Instagram is on everybody’s lips right now and handled as the direct competitor to TikTok. So is it a one-to-one copy of the record-breaking video-sharing app from China? And does it have the same users? Most importantly, can you use Reels for business? And if so, [...]
Today, 51% of the world's population spend time on social media. Social platforms offer people the opportunity to meet online and share information, inspiration and insights. As our society becomes more digital, much of our social interaction is online, and our "regular" social circle is expanding to include people we [...]
We mentioned it in one of our latest blog posts, women are dominating the influencer marketing industry - both as influencers and as social media users. Thus, influencer marketing isn’t an option for a male target group, is it? The truth is that men can also be reached effectively through [...]
Last August, we shared three long-lived myths about influencer marketing. In this sequel blog post, we uncover seven more misconceptions. Influencer marketing myths Myth #1: You have no control about what the influencer puts out there Truth: A detailed brief is essential for every influencer collaboration Even though you should [...]
With 76%, Instagram is the second favourite social media platform for companies. Many marketers already understood the worth of marketing on this platform through both their own account and the influencers’. But if an influencer marketing effort fails, marketers often blame Instagram itself for this. [...]
