Did you know that nearly two-thirds of the consumers expect brands to take a stand in social issues and be part of the change? Today it’s not enough to only have a good product or service, but the whole package is demanded. On the other hand, publicly engaging brands [...]
Summer is around the corner, and so is vacation! Whether you are spending the summer on the beach, in the office or in the hammock - make sure you have some rewarding summer reading ready. In this blog post, we list the 5 most read blogs for 2020. The team [...]
In this IGTV series, you get to hear five colleagues at Cure share their best recommendations for summer; the perfect outdoor game to bring to the park, a beautiful summer spot in Stockholm, and why you should take a moment to realise things - just like Kylie Jenner. Julia Arheden [...]
Let’s play with the thought that your company is in the business segment and that you have an over-representation of men in your target group. Your challenge is that your product aims towards both men and women - and therefore you want to find new ways to reach women, let’s [...]
Right now, a lot of our world is turned upside down and we have all been affected in one way or another. The recommendation to stay home and practice social distancing means that we no longer get together with our family, friends or colleagues - something that makes a lot [...]
Given the current situation, with the coronavirus spreading across Europe, the world around us and our everyday lives have been turned upside down. Despite the many dire implications, the digital society we currently live in opens the door to an array of creative solutions - [...]
To find out which influencers that are right for your brand and target audience can be a challenge. Always base your decisions on data, and if possible - human expertise, for example an influencer marketing agency or specialist. How to find the right influencer for your brand Remember that choosing [...]
Right now, TikTok is quickly becoming a household name for most marketing managers, but what’s the real deal with this fast-growing mobile app? How can brands use it in their marketing? And perhaps most importantly, is it here to stay? This blogpost gives the low-down on the most common questions, [...]
How can you ensure that the engagement is real or if the followers are fake? An up-to-date issue within influencer marketing is what brands can do to quality assure influencers. In this blog post, we share three concrete tips on what to think about! “The process to quality assure influencers [...]
The new year is here, so let’s take a look in the rear-view mirror. Last year, we wrote in total 50 blog posts about influencer marketing. You especially liked the ones where we did trendspotting, discussed why Instagram is hiding likes as well as debunked myths about influencer marketing. In [...]
