Last August, we shared three long-lived myths about influencer marketing. In this sequel blog post, we uncover seven more misconceptions. Influencer marketing myths Myth #1: You have no control about what the influencer puts out there Truth: A detailed brief is essential for every influencer collaboration Even though you should [...]
With 76%, Instagram is the second favourite social media platform for companies. Many marketers already understood the worth of marketing on this platform through both their own account and the influencers’. But if an influencer marketing effort fails, marketers often blame Instagram itself for this. [...]
For many years, they are on everybody’s lips and many brands have already shifted their focus from star influencers with millions of followers to these smaller influencers. In this blog post, you’ll learn what’s behind this trend, what the benefits of a cooperation with micro-influencers are and what you need [...]
The game plan for social media changes every minute, and users are quick to follow (and create) new trends. In spite of this, there are obviously some favourites that persist, of course, and which have been around for a good while. Are you familiar with Instagram, YouTube, TikTok, Snapchat, Facebook, [...]
Did you know that nearly two-thirds of the consumers expect brands to take a stand in social issues and be part of the change? Today it’s not enough to only have a good product or service, but the whole package is demanded. On the other hand, publicly engaging brands [...]
Summer is around the corner, and so is vacation! Whether you are spending the summer on the beach, in the office or in the hammock - make sure you have some rewarding summer reading ready. In this blog post, we list the 5 most read blogs for 2020. The team [...]
In this IGTV series, you get to hear five colleagues at Cure share their best recommendations for summer; the perfect outdoor game to bring to the park, a beautiful summer spot in Stockholm, and why you should take a moment to realise things - just like Kylie Jenner. Julia Arheden [...]
Let’s play with the thought that your company is in the business segment and that you have an over-representation of men in your target group. Your challenge is that your product aims towards both men and women - and therefore you want to find new ways to reach women, let’s [...]
Right now, a lot of our world is turned upside down and we have all been affected in one way or another. The recommendation to stay home and practice social distancing means that we no longer get together with our family, friends or colleagues - something that makes a lot [...]
Given the current situation, with the coronavirus spreading across Europe, the world around us and our everyday lives have been turned upside down. Despite the many dire implications, the digital society we currently live in opens the door to an array of creative solutions - [...]
