Trendspotting for the new year has come to be as natural as turkey for Christmas dinner. In this blog post, we share 8 influencer marketing trendspotting tips for 2020 - What major changes are we seeing in the social platforms and what will be especially important if you want to [...]
Can a dog have millions of followers on Instagram? And who is the person behind the most followed account on Instagram? In this blog post, you'll find answers to the questions you've always wondered about, or never thought of - until now! Fun facts about social media Social media is [...]
Instagram has made it available for users to hide likes and it has consequences for both influencers and brands. The question now on everyone's lips is “what are the consequences of this change and how should we respond to them?”. In this blog post, we explain why Instagram is hiding [...]
Although influencer marketing is growing at a record pace, it still represents a relatively small percentage of the total marketing budget for many companies. In this blog post, we list three benefits of scaling up your influencer marketing efforts. Benefits of scaling your influencer marketing efforts With the continued growth [...]
Investing in influencer marketing is different compared to traditional advertising, and it requires attention to every aspect. With Halloween just around the corner, we take the opportunity to reveal four of the most common mistakes that can happen when collaborating with influencers - and of course, what to be aware [...]
Credibility is the be-all and end-all of influencer marketing. Placing your product in a context that feels genuine and with a profile that reaches your target audience should therefore be a top priority. But what is important, as a brand, to think about when it comes to influencer marketing and [...]
Although the number of followers on Instagram isn't everything, it serves as a social proof for potential buyers; humans are often more likely to trust a company with many followers than one with very few. A company with many followers shows that they share content that is valuable, and perhaps [...]
Long-lived influencer marketing myths Although influencer marketing as a field continues to mature, several misconceptions about the industry seem to linger. Doesn’t influencer marketing only work for B2C brands, and isn’t it challenging to measure the effect? In this blog post, we take a closer look at three long-lived myths [...]
An ever-increasing number of companies are shifting greater and more significant budgets to influencer marketing. In 2019, the industry is expected to reach sales of $7-10 billion USD, in comparison to $5 billion in 2018. For the purpose of this article, we're going to assume you know the answer to [...]
Today, most of us associate influencer marketing primarily with traditional consumer marketing, i.e. B2C. However, influencer marketing can serve as a powerful tool for B2B brands as well, in their quest to reach and win their target audience. In this blog post, we highlight four reasons why influencer marketing can [...]
