TikTok is the app where the word ‘trend’ really comes into its own its. Jumping on trends is an amazing opportunity for brands to create relatable, entertaining content for their audience. To relieve you of hour-long scrolling sessions, we gather all the trends you should be up to date with. [...]
We sat down with two Nordic TikTok stars, Lovisa Wallin and Celina Blanche to discuss all things TikTok; the algorithms, challenges and possibilities and discussed what brands, as well as creators need to know about the app. They were early adopters and today they’ve created their own communities with thousands [...]
Is your brand having a hard time figuring out TikTok? You’re not alone. With its short and snappy videos, this app has grasped the attention of many but unfortunately, brands are struggling to figure out the app and what type of content they should put out there. For years, Instagram [...]
Have you recently noticed how people in your surroundings are grabbing their phones in panic, angling their phone camera at you, smiling back at their own front camera and yelling out “BEREAL everyone”? If not, we’re letting you know now, because this new social media-phenomenon is becoming extremely popular all [...]
Social media moves at a sprinter’s pace. Ever evolving, it exists in a state of flux, torn between the demands and expectations of its users and the whims of the heads looking for new ways to stand out in an increasingly crowded marketplace (and, if we’re being honest, to find [...]
30th August was a day for the social media history books - the start of the end for the swipe-up link. Offering peak convenience, the swipe-up link allowed you to access an influencer’s shopping recommendations, find out more about important topics, or link through to a hot new blog post [...]
What social media trends will you need to be ready for in 2022? Research shows that time spent on social media has increased from 1.5 hours a day in 2012 to almost 2.5 hours in 2021. It’s also the place where Millennials (aged 25-40) and Gen Z (aged 5-24) spend [...]
This is an introduction to social media marketing tactics for all the marketers out there who know they want to work with social media but need some help navigating the social media jungle. Prefer to listen? Tune in to our podcast episode about social media marketing tactics together with Emily [...]
Even though social media live streaming is a fairly new phenomenon, more and more brands are now starting to adjust their social media strategies, and their influencer marketing strategies, accordingly. In this blog post, we’ll focus on live streams and live shopping on social media through influencers and why this [...]
Gen Z is the generation guilty of bringing back loose-fitting jeans to fashion and the driving force behind TikTok’s crazy entrance to the social media sphere. But who can blame them? They’re the new trendsetters! For fashion brands to be top-of-mind and reach this ever-changing consumer called Gen Z, they [...]
