Gen Z is the generation guilty of bringing back loose-fitting jeans to fashion and the driving force behind TikTok’s crazy entrance to the social media sphere. But who can blame them? They’re the new trendsetters! For fashion brands to be top-of-mind and reach this ever-changing consumer called Gen Z, they [...]
Social shopping is transforming the eCommerce sphere and the way consumers shop online. Yet many companies today have millions of followers on social media that they don’t benefit on - while some successfully have major revenue streams through social platforms. If you’re quick to adapt to new features and platforms [...]
*We have an updated version of this post for the social media trends 2022* What are the biggest social media trends 2021? Globally, people spend on average 144 minutes on social media daily. This combined with the fact that 24% of consumers say they discover [...]
Everyone is talking about Clubhouse, the new social network centred around user-generated audio conversations. But what’s the real deal with this fast-growing app? In this article, we’ll walk you through the low-down on the most common questions about Clubhouse; who the users are, how brands can use it today, and [...]
The new feature of Instagram is on everybody’s lips right now and handled as the direct competitor to TikTok. So is it a one-to-one copy of the record-breaking video-sharing app from China? And does it have the same users? Most importantly, can you use Reels for business? And if so, [...]
With 76%, Instagram is the second favourite social media platform for companies. Many marketers already understood the worth of marketing on this platform through both their own account and the influencers’. But if an influencer marketing effort fails, marketers often blame Instagram itself for this. [...]
The game plan for social media changes every minute, and users are quick to follow (and create) new trends. In spite of this, there are obviously some favourites that persist, of course, and which have been around for a good while. Are you familiar with Instagram, YouTube, TikTok, Snapchat, Facebook, [...]
Right now, a lot of our world is turned upside down and we have all been affected in one way or another. The recommendation to stay home and practice social distancing means that we no longer get together with our family, friends or colleagues - something that makes a lot [...]
Given the current situation, with the coronavirus spreading across Europe, the world around us and our everyday lives have been turned upside down. Despite the many dire implications, the digital society we currently live in opens the door to an array of creative solutions - [...]
Although the number of followers on Instagram isn't everything, it serves as a social proof for potential buyers; humans are often more likely to trust a company with many followers than one with very few. A company with many followers shows that they share content that is valuable, and perhaps [...]
