In a marketplace in which consumer choice is virtually limitless and brand loyalty is fickle, building a relationship with your consumers is essential - which is tricky when consumers seemingly grow more skeptical of marketing messages every year. To contend with this, more and more brands have looked to influencer [...]
With the continued growth of the influencer marketing industry, more and more companies are upping their budgets and looking to strengthen their influencer marketing activities. Today, almost 4 out of 10 brands and agencies say they invest between 10-20% of their marketing budget into influencer marketing. But that figure is [...]
30th August was a day for the social media history books - the start of the end for the swipe-up link. Offering peak convenience, the swipe-up link allowed you to access an influencer’s shopping recommendations, find out more about important topics, or link through to a hot new blog post [...]
An ever-increasing number of companies are shifting greater portions of their marketing budgets to influencer marketing. Recently released figures show that the value of the industry has more than doubled since 2019, growing from $6.5 billion to $13.8 billion in only three years. From Instagram’s industry-shaking video-first strategy shift, to [...]
Historically, a short term approach has been somewhat of a norm within influencer marketing. One-off campaigns that span just a few weeks, or even a few days, are unfortunately not a rare sight. However, more and more companies are moving away from campaign-based influencer marketing in favour of an always-on [...]
With increased online shopping around the world, many fashion brands seek to expand their business to new geographical markets. And with many success stories out there, international expansion becomes even more compelling. The question is, what is important to keep in mind when launching your brand in a new market [...]
Not all people are aware about all the work that goes into an influencer post. One thing is for sure - it's much more than what you think! In this article, we’ll go through what happens behind the scenes of an influencer post and explain why the published post is [...]
We mentioned it in one of our latest blog posts, women are dominating the influencer marketing industry - both as influencers and as social media users. Thus, influencer marketing isn’t an option for a male target group, is it? The truth is that men can also be reached effectively through [...]
Did you know that nearly two-thirds of the consumers expect brands to take a stand in social issues and be part of the change? Today it’s not enough to only have a good product or service, but the whole package is demanded. On the other hand, publicly engaging brands [...]
In this IGTV series, you get to hear five colleagues at Cure share their best recommendations for summer; the perfect outdoor game to bring to the park, a beautiful summer spot in Stockholm, and why you should take a moment to realise things - just like Kylie Jenner. Julia Arheden [...]
