FASHION INFLUENCER MARKETING AGENCY
FASHION INFLUENCER MARKETING AGENCY
WHAT IS FASHION?
Seems like a question we wouldn’t need to answer, right? We’ve all seen Vogue.
But for us fashion means something bigger than the catwalks, broader than Fashion Week, and closer to home than top models.
At Cure Media, we define fashion as the beating heart of any cultural moment, the prevailing style or dominant behaviour of a given time. Constantly in flux but never less powerful for it, fashion is the way in which we define ourselves in a crowd, the things that say ‘This is me’. For some, that will mean the hottest pair of heels, for others it will be the velvet sofa taking pride of place in their living room, it could be the bright red lipstick you can’t leave the house without, or the new workout that’s kick-started your mornings. Fashion is whatever trend allows you to express your identity and creativity to the world without restraint.
SO WHO DO WE WORK WITH?
We work with iconic, heritage brands as well as digital disruptors in tech, lifestyle, beauty, clothing companies and more. Whether we’re netting 14,000 landing page visits for a household fitness brand, or delivering engagement rates of over 7% for what is now the leading beauty subscription service worldwide, we are proud to work with a client book that represents our own commitment to positive lifestyles and creative expression, not just on the catwalks but in your everyday life.
For companies that are new to influencer marketing, we bring years of expertise, a cross-platform influencer discovery process, and an end-to-end campaign management experience that takes the work off your shoulders and into our safe hands. For fashion brands that work with influencers already, we offer painless processes, a commitment to quantifiable results, and our knack for spotting the next top fashion Instagram influencers before anyone else.
HOW INFLUENCERS FIT IN FASHION MARKETING
Pretty much the leader in influencer marketing, fashion houses and brands have always used influencers to promote their products. Sure, the high society ‘it’ girls of yesteryear look a bit different to the TikTok celebrities of today, but their effect is the same – people look to them to relay and shape the latest trends and fashions.
Today, 57% of millennials discover fashion trends on social media and through influencers first. By contrast, only 14% are getting their fashion updates from the television. Valued at just $2 billion in 2020, the global fashion influencer marketing sector is expected to be worth over $17 billion by 2027.
But this isn’t news and fashion brands are competing to stand out from each other in a crowded marketplace, with few having the time or resources required to commit to yet another marketing channel. By teaming up with an agency, you get the availability you’re missing plus the expertise and experience that takes years to cultivate – all to ensure your label is the one influencers want to work with, and audiences want to see.
FASHION INFLUENCER MARKETING
Fashion today is finally beginning to reflect the diversity of the world around us and we’re committed to making sure the influencers we work with do the same. The brightest BAME names in beauty, the hottest mid-size fashion influencers, and social media stars of all ages – they all have a place in Cure Media campaigns because we know that representation in fashion matters.
We’re all about finding the right influencer fit for every brand, not just the biggest follower count. So when we put together your influencer mix, we don’t rely on a preset roster and we don’t just bank on the mega-influencers. To get the right ambassadors for your brand, we cherry pick every influencer we work with so that your values, offering and style come through loud and clear on every post.
#E36 – INFLUENCER MARKETING FOR HIGH-END FASHION BRANDS
When you think of influencer marketing as a tactic, you might first think of fast fashion brands as the leaders in the field.
But luxury is moving into the market and high-end eCommerce platform FARFETCH is showing that influencers can sell high-end products just as effectively.
Listen to Phoebe Locke, Influencer Marketing Executive at the brand, as she offers us an insider’s perspective on how high-end fashion brands can capitalise on this less traditional but powerful medium.
INFLUENCER MARKETING FOR FASHION BRANDS
The fashion industry has a rich history in marketing. With the launch of fabric mail-order services in the late 19th century they paved the way for e-commerce; introducing the catwalk at the turn of the 20th, it was an early adopter of experiential marketing; and with every trending technological innovation, from augmented reality to mobile commerce, future-forward fashion brands have been among the first in line.
Now, we’re in the age of influencers.
Almost half of consumers trust influencer recommendations more than a brand’s and around the same number believe influencers to be the most authentic marketing tactic. With magazine sales on the decline and other more traditional fashion marketing approaches considered outmoded, the call to arms is clear – fashion brands, influencer marketing and a focus on innovation are a combination you don’t want to sleep on.
FASHION INFLUENCER MARKETING FAQ
How do you define a fashion brand?
Fashion is more than the outfit you wear or the bag you carry. While clothes and accessories make up a big part of what we mean when we talk about ‘fashion’, we really use the term to include the choices we make that tell the world who we are. From skincare to fitness, to hobbies and personal interests, fashion to us is the trends of any given moment that shape and share our identity with the people around us.
What is the role of influencer marketing for fashion brands?
Influencer marketing and fashion is a match made in heaven. While you might think that converting fashion consumers is as simple as offering products they like, the reality is that in an industry as competitive as this one, you have to offer more. Embodying the aesthetics that fashion is traditionally about, influencers also broaden their scope to build relationships with shoppers, offer trusted advice and provide the social proof brands need to stand out.
How do I know if an influencer is right for my fashion brand?
Simple – look beyond the influencer. Think of the influencer as a mutual friend, the gateway between you and your target audience. While you’ll obviously want to ensure the influencer matches your aesthetics and values, the priority will be determining that their following matches your customer profile (think age, gender, location) and your engagement needs (because the biggest audience in the world is meaningless if they don’t interact).