Creator Marketing Podcast | Inside the Creator Economy by Cure Media

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#E180 – Beyond Heritage: What Makes a Luxury Brand Desirable Today?

What makes a luxury brand desirable when technology, content and digital experiences are easier than ever to replicate? VANBRUUN founder and CEO Victor Halvarsson joins us to explore why the future of luxury might lie in the things that are hardest to scale: taste, hospitality, physical experiences and human connection.

Latest episodes

#E179 – Creator Marketing in 2027: Shifts That Actually Matter

#E179 – Creator Marketing in 2027: Shifts That Actually Matter

#E178 – What It Really Takes to Turn a Brand Around

#E177 – Inside the Swedish Candy Craze: How BUBS Became a Global Phenomenon

#E177 – Inside the Swedish Candy Craze: How BUBS Became a Global Phenomenon

#E176 – How IKEA Rebuilt Brand Tracking for Growth

#E175 – PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI

#E175 – PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI

#E174 – Elisabeth Asserson Ingebrigtsen on Being a Creator Today

#E174 – Elisabeth Asserson Ingebrigtsen on Being a Creator Today

#E173 – From Broadcast to Participation: The TikTok Shift

#E173 – From Broadcast to Participation: The TikTok Shift

#E172 – 5 Things We Can’t Stop Talking About Right Now

#E172 – 5 Things We Can’t Stop Talking About Right Now

#E171 – Building a Beauty Brand Through Culture with Roger Dupé

Frequently asked questions

Inside the Creator Economy explores how brand relevance is built today, through conversations with the people shaping marketing, culture and business across brands, platforms and beyond. Since 2021, we’ve brought together leading voices from across the industry.

We bring together a broad mix of voices, from brand leaders and platform experts to creators and academic researchers, offering a 360° view on creator-led marketing. Guests include companies like L’Oréal, Zalando, Sephora, IKEA, PepsiCo, Snapchat, TikTok, as well as perspectives from Vogue Business, WARC and Byron Sharp.

We feature a curated mix of voices shaping the space, from brands and platforms to creators and industry experts. If you bring a unique perspective to creator-led marketing, we’d love to hear from you.