Billy’s Pan Pizza is making a major move in influencer marketing, selecting Cure Media as its strategic partner in Sweden for 2025 after an extensive pitch process. This initiative is part of a broader campaign that will see Billy’s featured across multiple channels throughout the year.
Despite strong brand recognition, Billy’s aims to strengthen brand preference, particularly among younger audiences and parents of teenagers. Having previously tested influencer marketing on a smaller scale with another agency, Billy’s is now scaling up its efforts in collaboration with Cure Media.
The partnership will focus on Instagram and TikTok, where Billy’s will work with relevant creators and launch a UGC-driven account. Campaigns, set to go live in spring, will emphasise humor and nostalgia to engage audiences in an authentic and entertaining way.
Lizette Mannerhill, Brand Team Lead at Dafgårds, says: “Partnering with Cure Media is an exciting step in reaching even more hungry Billy’s fans. With their expertise in influencer marketing and creative communication, we look forward to connecting with the right audience and strengthening the Billy’s brand. Together, we’ll find new and smart ways to introduce more people to Billy’s and make them love it!”
“Billy’s is an iconic brand that many already have a strong connection with. Now, it’s about building on that and creating fresh engagement through social media. With the right creators and creative content, we see a fantastic opportunity to reach younger audiences in a natural and entertaining way,” says Hannes Bolin Olsson, Account Director at Cure Media.
With Cure Media as a full-service partner, Billy’s Pan Pizza is taking a major step in cementing its market position through influencer marketing, with a focus on humor, nostalgia, and highly engaging content.
Billy’s Pan Pizza is a brand owned by Dafgårds, which has been working with Cure Media since 2023.