As the Nordic region is becoming a major player in Europe, more and more brands are looking to take advantage of the opportunities that come with influencer marketing in this area. With the varying cultures, languages, and trends of the different countries though, brands need to be aware of the [...]
For beauty brands looking to capitalize on the power of influencer marketing, understanding the nuances of each beauty retail segment connected to the influencer sphere is key. Because when it comes to influencer marketing, different segments require unique strategies. In this article, we outline some of the differences (and similarities) [...]
As the world of marketing continues to evolve, it's important for marketers to stay up-to-date with the latest trends and insights. Our podcast, Influencer Marketing Talks, had the unique privilege of interviewing one of the world's most influential marketing experts, Professor Byron Sharp. Byron is the director of the renowned [...]
Sephora, a top beauty industry company, has extended its influencer marketing contract with Cure Media, for the Swedish market. The collaboration, which started in fall 2022, has helped Sephora boost its online presence and increase brand preference by working with skin and beauty influencers. “We are super excited about our newly [...]
Being the leading fashion influencer marketing agency in the Nordics means that we’re always on the lookout for trends and updates to cover everything you need to know about what is happening in the fashion landscape right now. As our lives progress towards an even more digital future, the fashion [...]
Typically, content created by influencers has been associated with branding rather than a brand's performance marketing strategy. But, according to Meta, this view should be changed since studies show that branded content can boost and promote both brand and performance. We sat down with Meta’s creative strategist, Josefine Billström Raasakka, to unpack [...]
Cure Media has had a busy fall, doing keynote speeches at international stages. And this year that included an invitation to speak at the Influencer Marketing Show in London, the largest industry event in Europe. The Influencer Marketing Show gathers brands, tech providers, content creators and agencies from all over [...]
Hear Cure Media speak at the Internet in Focus event, one of Sweden’s largest social media and digital marketing institutions. Cure Media will be joining two separate panels throughout the day with discussions circling around topics related to social media and eCommerce. Sanna Ödmark, Head of Marketing at Cure Media, [...]
TikTok is the app where the word ‘trend’ really comes into its own its. Jumping on trends is an amazing opportunity for brands to create relatable, entertaining content for their audience. To relieve you of hour-long scrolling sessions, we gather all the trends you should be up to date with. [...]
Breakit, the biggest news platform for eCommerces, tech companies and startups in Sweden, recently published an article reporting how Cure Media delivered record turnover. The article takes us through Cure Media’s journey, one that has only just begun. With new clients, larger budgets and a growing industry the company shares [...]
