#E72 – 3 REASONS TO BE CAUTIOUS WITH DISCOUNT CODES

Since the dawn of time (for influencer marketing, that is) discount codes have been seen as a must-have. But in today’s competitive landscape, that’s simply not the case anymore.

In today’s episode, we are going to take a cold, hard look at the use of discount codes in influencer marketing. Lending his significant experience and expertise in the field, we’ll be joined by one of the co-founders of Cure Media and our CEO, Sam Foroozesh. And where should they put their focus instead?

In under 15 minutes, we’ll be taking a look at:

• Why brands need to be careful with discount codes going forward
• How a last-click focus is holding then back
• Whether influencer marketing should be a branding or performance channel
• And where brands can out their focus instead of discount codes