#E61 – 3 REGIONAL EXPERTS ON LOCALISING YOUR INFLUENCER MARKETING

As with any other industry or channel, influencer marketing manifests differently around the world. Cultural nuances or behaviors can vary wildly between markets, and your influencer marketing has to bend with them in order to be effective and avoid committing any cultural faux pas.

To help you get it right, we invited not one, but three of our colleagues from across our offices to join us for this multinational masterclass. Experts in three different markets, these influencer marketing pros are ready to share the trade secrets behind what it takes to run successful influencer marketing in the Nordics, Germany and the UK. Tune in to learn what these different markets have in common, and what makes them very, very different.

We’ll be discussing:

• The social media trends and formats popular in each market
• Why authenticity matters more than ever
• How market maturity impacts how brands approach influencer marketing