#E29 – 3 SIMPLE MISTAKES THAT WILL BREAK YOUR INFLUENCER MARKETING

In today’s competitive, low-trust marketplace, working with influencers is basically a non-negotiable. But while it might look simple enough from the outside, the influencer marketing casebook is rife with mistakes.

In the latest episode of our weekly podcast, we’re looking at three of the most common mistakes we see brands making in their influencer collaborations. More importantly, we’ll be letting you in on our golden rules for avoiding them.

We’ll be talking about:

• Why an always-on approach is a must
• How data can level up your influencer outcomes
• Why a holistic understanding of influencer marketing is imperative