#E85 – BUILDING BRAND LOVE WITH NYX PROFESSIONAL MAKEUP

Founded in Los Angeles in 1999 and today one of the most popular beauty brands in the world – we’re talking about NYX Professional Makeup! Available worldwide both online and on the shelves of thousands of retailers, NYX manages to stay relevant among its audience with a high-quality product range and wallet-friendly prices.

In today’s episode, we have Diana Valdez, Head of Consumer Engagement at NYX, to share her expertise on how to grow consumer engagement and build brand love through social media.

In 15 quick minutes, we’ll be looking at:

• How NYX Professional Makeup keeps up with beauty TikTok
• Why building brand love is key to making consumers shop in 2023
• How NYX Professional Makeup practices social listening